the positioning of a product

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• positioning — The act of holding a financial instrument, one or more portfolios of financial instruments, or one s entire balance sheet in a way that exposes the holder to profits or losses from future changes in market prices. Positions may be taken with the… …   Financial and business terms

• Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia

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• Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… …   Wikipedia

• positioning — /pə zɪʃ(ə)nɪŋ/ noun 1. the creation of an image for a product in the minds of consumers 2. the placing of an advertisement in a specific place on a specific page of a magazine 3. the promotion of a product in a particular area of a market …   Marketing dictionary in english

• product positioning — / prɒdʌkt pəˌzɪʃ(ə)nɪŋ/ noun the placing of a product in the market so that it is recognisable to the public …   Marketing dictionary in english

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• positioning — /pə zɪʃ(ə)nɪŋ/ noun the promotion of a product in a particular area of a market …   Dictionary of banking and finance

• Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… …   Wikipedia

• product position — The way a product is seen by consumers in terms of its important attributes, i. e. the place the product occupies in consumers minds, relative to competing products. See perceptual mapping; positioning …   Big dictionary of business and management

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